They say that nothing in life is certain.
But – in the realm of technology - if there’s one thing of which we can be certain, it’s that Apple didn’t partner with IBM to increase the appeal of its mobile devices to consumers at large. On the contrary, for Apple, this partnership is all about furthering its reach into the Enterprise. This is why the core agreement of this partnership is based on IBM’s development of iOS-based, enterprise applications that will transform work environments. This revolutionary app suite is being marketed under the umbrella name of “MobileFirst.”
More specifically, these IBM MobileFirst apps are not “horizontal” apps simply being offered to businesses in general. They are intentionally targeted at specific business vertical markets. So which verticals have benefitted so far from the offspring, so to speak, of the Apple/IBM partnership?